Silas Marner and the Little Girl Free Essay Example, 1250 words

Struck deeply by emotional imbalance, he finds no way to leave the child. He takes the child home and names her Eppie, a name much to the similarities of his deceased mother and sister Hephzibah. As the story further runs in deep, Eppie basically influences Marner’s life. Symbolism is the best factor of destiny here; when Silas loses his precious asset of gold, he gains Eppie, a child with golden curls. Eppie is indeed the miracle that entered his life, perhaps a treasure that carries whole fragrance of true happiness. â€Å"He had a dreamy feeling that this child was some how a message to him from that far-off life† (223). With the end of Eppie’s mother, Godfrey Cass is now liberated to marry his new love, Nancy, masking his first marriage from her. Eppie grows great in the hearts of all people around with her strongest bond with her foster father. Marner also has reason to call her beloved because she is the only reason why the people include him in their town. The author cleverly makes all her efforts to sum up the story a hearty one with a fascinating end. We will write a custom essay sample on Silas Marner and the Little Girl or any topic specifically for you Only $17.96 $11.86/page

Atomic Structure Chemistry Quiz

Global E-Commerce Market Entry Market Management

Global e-Commerce: Market Entry amp; Market Management Introduction The growth, integration, and sophistication of ICT are changing our society and economy. The emergence of the Internet as a general communication channel has opened the opportunity for e-Commerce to expand worldwide. E-Commerce is now viewed by researchers and practitioners as providing the future direction in which organizations must move. Diffusion of the Internet has led to significant shifts in the methodology of operating business globally. Therefore, it is both an interesting and challenging issue to address, explore, and conceptualize proliferation of e-Commerce and also adoption and cultural resistance and evolution for global consumers. This analysis will use†¦show more content†¦The reading lists an amount of example to explain several mistake could happen in the international business. For example, the case 6 is about a U.S. –Turkish Joint Venture for Producing the Yellow pages. In the cases, the company did not aware of the typographical errors. As the result of the errors, the company is no longer in the yellow pages business in Turkey, and the errors also results a prominent business man of Bolu being the subject of jokes for some time thereafter. The cases presented in the reading reveal numerous problems common to international marketing. The framework for analyzing international marketing blunders and their possible causes in the reading structures the reasons and factors in the international marketing blunders. The framework is formed by macro-environmental factors and cause that relate to firms’ international business strategies. Some of the macro-environmental factors related to blunders can be traced to misinformation. Sometimes, through failure to understand local culture, traditions, customs, and values of the host markets, the marketing decisions of international firms turn out wrong. Many misinformation blunders take place during translations. Some of the blunders related to international business strategy may be caused by off-target marketing. These represent selection ofShow MoreRelatedChap12 Ais1343 Words   |  6 PagesChapter 12 test bank TRUE OR FALSE. 1. Private industrial networks are the largest form of B2B e-commerce. ANS. TRUE 2. EDI systems are seller-side solutions. ANS. FALSE 3. Net market places are growing at a faster rate than private industrial networks. ANS. TRUE 4. E-distributors typically operate in vertical markets. ANS. FALSE 5. Exchanges tend to be biased toward the seller even though they are independently owned and presumably neutral. ANS. FALSE 6. Industry consortia are typicallyRead MoreE-Commerce Industry Analysis- Porters1596 Words   |  7 PagesFirm Strategy, Structure and Rivalry | * India’s e retailers have primarily relied on PE funds and venture capitalists * Pricing is the point of differentiation from existing Brick and Mortar shops * Focus on segments like Books and apparels to slowly increase their offerings * innovations in delivery and technology in recent years like Cash on Delivery, CRM * Introduction of Guarantied replacement approach.Rivalry- * Business model is easy to copy * Beginning ofRead MoreBusiness Models in Ecom1049 Words   |  5 PagesOverview Lecture 2 E-Commerce Business Models Boriana Koleva bnk@cs.nott.ac.uk C54 Key components of e-commerce business models Major B2C business models Major B2B business models Business models in other emerging areas of e-commerce Benefits and Problems with E-Commerce E-commerce Business Models Business model – set of planned activities designed to result in a profit in a marketplace Business plan – document that describes a firm’s business model E-commerce business model – aims to use andRead MoreThe Effects Of E Commerce On Global Trade1524 Words   |  7 PagesThe effects of E-commerce in Global Trade Introduction E-commerce is a term describing a new and innovative more efficient way of doing business completely by use of the internet, to conduct trade dealings both on a national and global scale. E-commerce offers a different mode of performing trade throughout the world without the need for tangible contact between the buyer and seller. The new transaction mode of purchasing and supplying goods has become explosive in terms of efficiency, competitivenessRead More eBay’s Globalization Strategy Essay1566 Words   |  7 PagesPierre Omidyar and Jeff Skoll in May 1996. Their headquarters were in San Jose, California in the midst of the dot-com era. The company idea initially began as â€Å"Auction Web, which Omidyar launched in September 1995. The idea was to develop an open market place that was available for all members of the community to discuss, compare, and trade computer items as well as collectibles. The idea took off, reaching thousands of registered users in just a few years. By January 1997, AuctionWeb couldRead MoreBorrowing Aggressive And Finance Its Growth Against The Capital Invested By The Owners982 Words   |  4 Pagesthan its yearly income. Challenge 3: Share price reaction in the stock market to IPO under-pricing Nowadays, the prestige of the New York Stock Exchange (NYSE) is clearly attracting a large number of Chinese companies. Commonly, firms such as Alibaba seek to launch initial public offers (IPO) in foreign markets raising the capital that the firm needs to expand its businesses across the globe. Nevertheless, to deal with stock market reactions after an strong debut represents a great challenge for largeRead MoreHow Has Internet Technology Changed Business Models?1584 Words   |  7 PagesFinal Paper Kai Niu International American University BUS 530: Management Information Systems 04/30/2017 How has Internet technology changed business models? When people recall their lives 20 years ago, almost everyone will be amazed on how the lives changed by the development of Internet technology. I remembered clearly that I have to go to box office to buy a train ticket then, I bought almost everything at the local stores and I obtained most news information and knowledge through books andRead MoreSwot Analysis Of Alibuba In China1093 Words   |  5 PagesIntroduction: In the year 2016, an e-commerce giant held a one-day sales bonanza that outsold Black Friday and Cyber Monday at all US retailers combined. It was not Amazon’s Prime Day; it was Chinese e-commerce company Alibaba’s â€Å"Singles’ Day Holiday,† in November of 2016, where approximately $17.8 billion worth of goods were sold, according to Business Insider (http://www.businessinsider.com/amazon-prime-day-vs-alibaba-singles-day-2017-7). Alibaba, founded in 1999 by Jack Ma to connect Chinese manufacturersRead MoreDifferent Types of Information Systems1141 Words   |  5 Pagesare: a. Operations support systems These include: i. Transaction processing systems Transaction processing systems are used to process business transactions. Western Chemical uses the internet and an electronic commerce website to capture data and process sales and order data as well as update inventory data. ii. Process control systems These are systems used to monitor and control physical processes. Western Chemical uses sensors to captureRead MoreTechnology Makes the World Smaller1697 Words   |  7 PagesTechnology Make the World Smaller Office 2004 Test Drive User Table of Contents Commerce 4 Dell6 Ebay 7 E-cash8 Work Cited11 Footnotes12 Technology Makes the World Smaller The international marketplace is changing very fast every day. E-commerce and E-Business is now one of the standard ways to do business. The Internet has opened up vast opportunities for business to tap into new markets all over the world. The use of the Internet removes all geographical constraints, permits the instant establishment

Copernican Heliocentrism Impact to Modern Science

Copernican Heliocentrism impact to Modern Science Michael White WGU February 24, 2011 Thesis Statement: Nicolas Copernicus Heliocentrism helped to revolutionize science and catapult man into space. Introduction: Early science and astronomers believed the earth to be the center of the universe; this was known as the Geocentric Model. Prior to the 17th Century the Catholic Church held onto and defended the Geocentric Model as the divine order of planetary alignment and man’s hierarchy in the universe. Nicolas Copernicus introduced the heliocentric model when most scientific minds believed the earth was the center of the universe. This presentation will articulate two main points: Copernicus’s heliocentric model impact to the†¦show more content†¦The Copernican revolution was arguably completed by Isaac Newton whose Philosophiae Naturalis Principia Mathematica provided a consistent physical explanation which showed that the planets are kept in their orbits by the familiar force of gravity. The geometric calculations and results which Copernicus compiled regarding orbital movements and positioning are now regarded as scientific truths. The heliocentric disco veries have become the cornerstones of breakthroughs in physics, astronomy and geometry. Without Copernicus’s heliocentric model modern man could not have achieved space flight or reached the moon. Copernicus’s theory became a major factor in modern space travel and other scientific innovations. (Asimov, 1964) Scripted Audience Questions Question: Why did the Church fight the heliocentric model so strongly? Answer: Anyone who disagreed with this analogy that the Geocentric Model as the divine order of planetary alignment and man’s hierarchy in the universe was branded a heretic, because it was considered going against Biblical doctrine. Question: In what way did Copernicus impact early science? Answer: Copernicus’s heliocentric model and its mathematics accurately mapped the moons orbit and other celestial bodies positioning. Question: How did Copernicus model help modernShow MoreRelatedGalileo Galilei was one of the most influential scientists of the Renaissance period. He was a1800 Words   |  8 PagesGalileo Galilei was one of the most influential scientists of the Renaissance period. He was a mathematician, physicist, astronomer, a philosopher. He integrated the independent sciences of math and physics, and unified them. The popular view of the world, due to the Church overall power, at the time was Aristotles theory that the the universe was geocentric or that the Earth was at the center of the universe.. Galileo went against that common belief and declared to the world that the Earth is notRead MoreGalileos Mathematical-Experimental Method Essay1857 Words   |  8 Pagescelestial bodies to the motion of minuscule free falling pebbles and water droplets upon a ship show his immense scientific interest and his discoveries cannot be overstated as he has been widely accredited as the founder of a new rational science. The science of antiquity which scholars were taught in Galileo’s time was an amalgamation of religious doctrine and Aristotelian philosophy reinterpreted to match with the teachings of the church. As a result, there was little scientific advancement.Read MoreElectronic Mass Planets Orbiting The Pulsar Psr B125710312 Words   |  42 Pageswe declare to be infinite... In it are an infinity of worlds of the same kind as our own. † —Giordano Bruno (1584)[32] In the sixteenth century the Italian philosopher Giordano Bruno, an early supporter of the Copernican theory that Earth and other planets orbit the Sun (heliocentrism), put forward the view that the fixed stars are similar to the Sun and are likewise accompanied by planets. In the eighteenth century the same possibility was mentioned by Isaac Newton in the General Scholium that

Health And Children s Oral Health Essay - 1163 Words

http://www.adcouncil.org/Our-Campaigns/Health/Children-s-Oral-Health This website would be a great resource for parents and mini classroom presentations. It is the web page for the ad council, whose goal is to create media that aligns with public health needs and can be used to educate the public. This link specifically shows the information they have for children’s dental care and disease prevention. https://www.cdhp.org/blog/370-22-kids-books-for-oral-health-education This web page is sponsored by the CDC and many other dental organizations. It is part of the website for the Children’s Dental Health Project. It has a list of recommended books for teaching oral care to children. I think it will be helpful to teachers because the books have been reviewed by dental professionals and help the teacher to use a book that will match the age group they teach. http://kidshealth.org/en/kids/teeth.html This is a page from informative and accurate website that has inforatnion about teeth and dental hygiene. The user can use either the kid or teen pages. The pages contain graphics, articles that read aloud and even videos. This website could be used independent by children. It even contains a follow up quiz, for the user, to see if they correctly understood the information they read. http://www.who.int/mediacentre/factsheets/fs318/en/ This page is on the website for the World Health Organization. I think viewing this page is good way teachers to gain background knowledgeShow MoreRelatedHealth Needs Of Children With Special Health Care Needs1306 Words   |  6 Pages Unmet Oral Health Needs of Children with Special Health Care Needs: Dental Providers’ Perceived Barriers to Treatment Nikema Peterson Florida A M University June 1, 2016 â€Æ' Research Proposal Introduction and Research Questions Author: Nikema Peterson Track of Interest: Behavioral Health Sciences and Health Education Proposed Topic: Oral Health in Children with Special Health Care Needs Proposed Title: Unmet Oral Health Needs of Children with Special Health Care Needs: Dental Providers’Read MoreOral Hygiene And Dental Health1182 Words   |  5 Pagesscholarly articles that discuss various interventions, to improve oral health in children of all ages. There is research conducted that shows 1 out of 6 children experience a toothache each year. There were various interventions implemented throughout schools, and for parents with young children. Each intervention had similar effects and research shows that they were very effective in increasing knowledge on oral hygiene and dental health. This paper also discusses those various interventions and theRead MoreSevere Dental And Cognitive Deficits1586 Words   |  7 Pagescognitive function of children in a Chinese community. Although limited it provides more useful information than almost all the studies included in the authors earlier review (Choi et al., 2012). Most of the reports considered in that review were very brief with little detail or consideration of confounding factors. Unfortunately political activists use Choi et al, (2012) in their campaigns against community water fluoridation (CWF). They claim it proves CWF damages children s brains (see for exampleRead MoreAdult And Youth Health Services Provided By Waikato District Health Board Essay1661 Words   |  7 Pagesthat integrates all child and youth health services provided by Waikato District Health Board, whether they are provided in hospital, clinics in the community or in people homes. The role of Waikids is to deliver child-centered, youth-centered and family/whanau focuses and friendly care to raise awareness about health issues, care for children with health issues and their families and keep children healthy (Waikato DHB, 2016). Action Area 3: Promote Oral Health Waikato DHB focuses on parent/family/whanauRead MoreGood Oral Hygiene For A Persons Overall Health1611 Words   |  7 PagesGood oral hygiene plays an important role in a persons overall health. Also, it can help a person to be more confident, which in turn leads to better success! Some people do not realize the consequences of poor oral hygiene on their overall health. The consequences are not just bad teeth! For example: you may end up with an infection of the blood, heart problems, respiratory problems, etc. While some know this, many do not think it affects their ability to succeed in school and career. If a personRead MoreSouthern Dominion Health Systems Invites The Investment From The Ada Foundation Of $ 5000.00905 Words   |  4 PagesGrant Purpose Southern Dominion Health Systems invites the investment from the ADA Foundation of $5000.00 to improve the quality of oral health through education in our underserved and vulnerable population of Lunenburg County. This grant will be for a one year period. Problem/Background â€Å"Oral health care is not uniformly attainable across the nation† (Fineberg, H, 2011, p. ix). â€Å"Unfortunately, individuals who face the greatest barriers to care are often among the most vulnerable members of ourRead MoreVirtual Dental Homes : Will They Be The Wave Of The Future? Essay954 Words   |  4 Pagesâ€Å"Virtual Dental Homes†: Will They Be The Wave of the Future? Basing a virtual dental home in a school, a nursing home or other community setting allows dental hygienists to prevent or treat the majority of oral health problems on site, and also brings prevention information to patients, families and caregivers.† – Professor Paul Glassman News Staff (Stockton, CA) -- Bringing virtual dental homes to schools, nursing homes and long-term care facilities can keep people healthy - reducing school absenteeismRead MoreThe Importance Of Infants And Children On Children1045 Words   |  5 PagesAssessments Infants and children are at a high risk of caries due to improper oral care and the lack of oral hygiene education of parents. Nearly 60 percent of children under the age of 5 will have tooth decay.In order to help this particular population education is key. Mothers with poor oral health will lead to poor oral health of children. According the National Institute of Health children ages 2 to 11 years of age have an average of1.6 decayed teeth and 3.6 decayed primary surfaces. There hasRead MoreCWF As An Equitable And Effective Public Health Case Study1375 Words   |  6 Pagesequitable and effective public health intervention. It is beneficial for all, but the lowest SES gradient gains the most. Scope of studies The researches presented various methods of determining oral health in different socio-economic in fluoridated and non-fluoridated regions. Armfield (2005) screened available data collected during routine examinations. Armfield`s focused on 5-6 and 11-12 year old. Caries amongst 5-6 years old socioeconomically underprivileged children from non-fluoridated areas exceededRead MoreOral Disease And Its Effects On The Health And Well Being For Children1087 Words   |  5 Pages Background Oral health is a key component to overall health and well-being for children. Although it is preventable, tooth decay is the most common chronic childhood disease in the U.S., five times more common than asthma. If left untreated, decay can lead to serious health issues that include malnourishment, bacterial infections, and even surgery or hospitalization. Fortunately, using fluoride and dental sealants when combined with good oral hygiene, nutrition, and regular dental care can keep

Search Engine Optimisation for IT and Engineering-myassignmenthelp

Question: Discuss about theSearch Engine Optimisation for IT and Engineering. Answer: Introduction: This paper is purposefully based on conceptualizing the SEO to a firm which has few decision-makers not being able to understand the term. The case organization has plans to employ an SEO firm; however, they first want to review the process as they are not sure of the key challenges associated with its application and the post-implementation process. The learner has been assigned to the mentioned task. The plan to employ an SEO firm is indeed important in regards to increasing the official website visibility to the target audience. Google, Bing and Yahoo are the three most popular platforms which are used for the search engine optimization. It is related to certain keywords which the target audience generally search for. The moment they enter those certain keywords they get able to view a list of other suggestions also arranged in order based on the website rankings. This means the search was for a different keyword; however, the list of suggestions may also encourage users to other keywords. However, the suggested keywords might encourage visiting the pages which may be either useful or engaging for the target audience (Baye, De los Santos and Wildenbeest 2016; pp.6-31). The review process on the SEO is being done in this paper by first looking on the advantages that an SEO platform provides. In addition, it also enquires the key problems associated with the SEO and recommends a way to get rid of that. Conceptualising the SEO and SEO firm: A website may lack the content which is required to increase its engaging capability. Nowadays, a website is not just limited to providing the basic information of the website owner. It is actually now seen as one of the platforms to advertise the product or the service, engaging customers with its content and converting maximum turns into sales. Optimising a website may include making changes to its content to make it look attractive engaging, facilitating HTML associated coding to make it more relevant with most typed keywords and eliminating barriers to effective indexing activities of search engine platforms (Egri and Bayrak 2014). Those that are recognized specialist in delivering SEO services are commonly known as SEO firms. Business organizations approach that SEOseeking solutions on their website. Solutions include making required amendments to the contents to make it much competitive and highly interactive. Advantages of using SEO: There are the ample of advantages of using an SEO service that is as listed below (Arlitsch and OBrien 2015; pp.950-952): Increases Traffic:People may be searching for products or serviceswhich are relevant to the products or services of many companies. However, not all the companies have the chance to get caught in the sight of customers. SEO indeed helps to stock keywords in the index which are relevant to what audience looks for. Hence, companies that are not predominantly searched on the search engines can also find the new audience. The number of clicks improves the ranking. Website with highest ranks is searched more than any other websites. SEO may help to increase the traffic and thereby the ranking. An increased traffic is indeed necessary for an improved performance of the website. SEO helps to identify the relevant keywords which target audience generally type. SEO works on Meta descriptions and the title tags which also contribute in drawing the attention of audience. A website link optimised that way conveys useful information giving a snapshot of the actual website page. Hence, this also helps to increase the click though rates. ROI: SEO does not only increase the clicks, it also communicates the path which the users have followed. This is beneficial for both e-commerce and non-e-commerce sites. E-commerce sites may also know the path which the users have followed to complete a sale. SEO may help to improve the rankings, traffic and the conversions. Rankingsis important for appearing on the top of the list of the drop down. Traffic' is directly proportional to click through rate. An increased traffic means an enhanced click through rates. SEO created traffic are more likely to get converted into customers. It is better than any other way of traffic conversion. This is indeed an effective way to promote the business. Cost-effectiveness: SEO is an essential marketing strategy and is effectively more than any other marketing strategies like cold-calling.SEO targets only those audiences who are searching for the similar kind of product or service which the concerned company has. Moreover, it is a kind of incoming customers. On the other hand, cold-calling is an outgoing process. Cold-calling may still be effective in generating the leads, however, the SEO moves ahead in terms of producing quality leads. Hence, SEO is indeed a cost-effective and extremely beneficial method which may ensure a success. Improved site usability: This is another advantage of approaching the SEO service. SEO firms can effectively help to improve the website architecture to improve its user interface. The website can have an enhanced navigable capability. Therefore, users might feel it easier to navigate through the website pages. This also means that SEO does not only help to increase the possibility of being viewed by the audience but, also means an easy navigable between pages. Brand responsiveness: SEO, as discussed earlier, helps to improve the rankings through its incoming strategies. The incoming strategies mean making changes to the website architecture, making the keywords relevant by stocking more words to the index and improving the page navigation. This way SEO helps to fetch leadswhich are high in quality. The rankings get improved and hence, make the website visible on the first page. It may leave a good impression on customers because companies being listed on the first page are viewed as more trustworthy. Freedom from the paid advertisement:The website traffic can be increased without ever paying for the single click. SEO helps to increase the website clicks and thereby, helps to save on the investments. The saved money can be used in more important areas. Key issues of SEO: There are some serious issues which need to be taken care with the utmost protection. The role-play of the case company will be selecting SEO firms with high ratings in quality service. This may ensure prevention of issues which are discussed as follows: Duplicate content: In approximately around 50% cases, the duplicity of contents is a reported problem (Chojar, Chauhan and Singh 2014; pp.495-499). In such scenario, Google or other search engines may not be able to rank the websites. Feed is done in such a way that search engines make a differentiation based on the content originality. It means that contest should not match. The duplicity of contents may not fetch positive response from Google and hence, CTR (click through rates) will get hampered. A reduced CTR will result in lessened traffic. Therefore, the purpose to hire the SEO firm will not be served (Choudhari and Bhalla 2015; pp.692-694). Title tags: Title tag appears at the top of search listings. The tag needs to be attractive and concise as well, so that, the audience is able to build up a perception regarding the website. There are commonly few issues which SEO firms are practicing. Those few issues are copied title tags, long title tags, smaller or meaningless title tags and missing tags. Copied title tags may reduce the chances of the website appearing on the first page of the search engine (Pitale and Verma 2015; pp.2-3). An effective title tag abiding by the rules policies of search engines such as of Google may help to get CTR (click through rates). On the other hand, an overly stated or meaningless tag may result in the otherwise consequences. Google, in particular, is intended to give unique contents to users (Jerath, Ma and Park 2014; pp.483-486). This means if title tags are not original or they are invaluable, Google may certainly reject those websites from appearing in the list. Overly long tags are no t also good for the company. Google, in particular, has the certain range of characters which can be displayed to customers. Google may only show up to 71 characters. Missing title tags is itself an issue as the search engine may not identify the contents and hence, traffic may get hampered. Title tags should also not be too smaller that it does not make any sense. It needs to be to the extent it conveys any meaning to the target audience. Moreover, in that way, the search engine like Google will also be able to identify the values of the content (Chojar, Chauhan and Singh 2014; pp.494-498). Meta descriptions: Meta descriptions do help to attract customers towards a particular website. It may not have a direct influence; however, it really helps to increase the CTR (click through rates) (Yang, Shi and Wang 2015; pp.1108-1112). If that happens customer may feel like visiting the web page. Hence, the web traffic will then improve. This will also impact the conversion rate if the website has impactful contents and are appropriately distributed on each page. This should not be the case that one or few pages have very less amount of words in it. Some SEO firms do copy the Meta descriptions. Therefore, the page listing will be lessened (Vermaet al. 2015; pp.45-51). Invaluable word-count: Some SEO firms do not concentrate on the word-count. They either construct low word count which does not convey any significant meaning or the contents are copied and hence, less attractive.Sometimes they have sufficient word count on the website page; however, due to being copied from similar other sites it fails to deliver (Jindal and Kharb 2014; pp.2-4). There are certain guidelines set by the different search engines such as Google in regards to the word-count limit on the website page. Google in particular values much in-depth and insightful content. Website meeting those criteria will also find their ranks as improving. An improved rank will result in increased web traffic and hence, the conversion rates (Yang, Shi and Wang 2015; pp.1106-1109). Recommendations: Avoiding duplicity of content:The company must ensure that they are at the right hand. The assurance is needed on the content. They must not afford to hire someone who used to follow duplicity of content. Use of effective Title tags: The case company must really focus on hiring SEO firms with good ratings. Hence, it is necessary for the organization it gets the reputed SEO firm that has good market values. Such firms will ensure that title tags are shorter and within the guidelines set by search engines but, still, conveying potential insights to customers. Useof attractive Meta descriptions: It is important to hire SEO firms with good market values, so that, they pay utmost attention while constructing the Meta descriptions. Meta descriptions should be precise but, must be conveying a good insight of the website. Valuable word-count:This is necessary that the website has the appropriate word-count distributed to the different pages. A reputed SEO firm makes it sure that they change the website architecture and fill this with necessary contents in a way that it looks much better and meaningful as well. Conclusion: Therefore, the case study company needs to pay a high attention to the benefits and the challenges of hiring the SEO firm. The selection of SEO firm needs to be done after ensuring that the selected firm has the good market values. This is very important to avoid any challenges which are all being highlighted in this study. Duplicate content, title tags, Meta descriptions and invaluable word-count are the few issues which need to be taken care of while in business with the SEO firm. The primary action will be to shortlist the number of SEO firms that are available in the market. The different SEO firms must be analyzed based on their market values. In addition, the number of successful projects that they have conducted, so far, should also be checked to understand whether they are dealing with the right SEO firm. References: Arlitsch, K. and OBrien, P., 2015. Introducing the" Getting Found" Web Analytics Cookbook for Monitoring Search Engine Optimization of Digital Repositories.Qualitative and Quantitative Methods in Libraries (QQML),4, pp.947-953. Baye, M.R., De los Santos, B. and Wildenbeest, M.R., 2016. Search engine optimization: what drives organic traffic to retail sites?.Journal of Economics Management Strategy,25(1), pp.6-31. Chojar, B., Chauhan, A. and Singh, A.V., 2014. Search engine optimization: A review.International Journal of Management, IT and Engineering,4(1), pp.493-499. Choudhari, K. and Bhalla, V.K., 2015. Video search engine optimization using keyword and feature analysis.Procedia Computer Science,58, pp.691-697. Egri, G. and Bayrak, C., 2014. The role of search engine optimization on keeping the user on the site.Procedia Computer Science,36, pp.335-342. Jerath, K., Ma, L. and Park, Y.H., 2014. Consumer click behavior at a search engine: The role of keyword popularity.Journal of Marketing Research,51(4), pp.480-486. Jindal, M. and Kharb, N., 2014. Data Mining in Web Search Engine Optimization and User Assisted Rank Results.International Journal of Computer Applications,95(8), pp.19-39. Pitale, P. and Verma, A.U., 2015. Survey Paper based on Search Engine Optimization, Web Crawler and Web Mining.International Journal of Computer Applications (09758887) Applications of Computers and Electronics for the Welfare of Rural Masses (ACEWRM),2015, pp.1-3. Verma, N., Malhotra, D., Malhotra, M. and Singh, J., 2015. E-commerce website ranking using semantic web mining and neural computing.Procedia Computer Science,45, pp.42-51. Yang, Z., Shi, Y. and Wang, B., 2015. Search engine marketing, financing ability and firm performance in E-commerce.Procedia Computer Science,55, pp.1106-1112.

Discussion on Information Technology-Free-Samples-Myassignment

Question: Discuss about the Communication and Information Technology. Answer: Encryption is a new technique which is used to covert data or information into a code. This code is not readable by normal person or third person apart from the intended receiver of the message. This helps in prevention of unauthorized access of the data (Garg et al 2016). The primary purpose of the technique is to protect confidentiality of the digital data stored in a computer system or data which is transmitted via the internet or other network in a computer system. The modern encryption algorithm plays a vital role in the security assurance of the IT system. The key elements of security achieved from the technique are authentication with which the originator of the message can be identified, integrity which ensures that the content of the message or the message is not modified or altered from the time it had been send and the non repudiation which ensures that the sender of the message cannot deny sending the message. The technique has brought about many features regarding the security aspect of confidentiality but with it different negative aspects are also being included. The messages that are sending from one person to the other are encrypted in a way that the message cannot be accessed by anyone other than the intended recipient of the message. This aspects advantage is being taken by the criminals. The criminal tend to send their conversation or their message by encrypting the message as a result of which the message cannot be accessed by any one other. As stated in a report by the FBI half of the investigation is now impeded by suspect using computer or phones with encryption (Badrinarayanan et al 2017). The negative aspect is that it would be dealing with the Privacy-protecting consumer encryption which is a technology that is almost nearly impossible to regulate or prohibit putting emphasis when criminals also use it to impede investigation. As a result of which criminals are very difficul t to be traced. The struggling had started with the Smartphone security aspect. Notably, after the ISIS inspired couple murdered 14 people (Al-Shmrani, M.A and Khan 2017). The police department tried to convince Apple to create a fake update for an iPhone to break and in order to gatherer the information from the phone. The company couldnt process the request as that would have made a huge change. Encryption has boomed its popularity in the recent months. Android devices and I phones both the devices can be encrypted if their user wants it to do so. They can create their own password or finger print in order to open the device (Badrinarayanan et al 2017). With emphasis on the different messaging application like Watsapp and iMessage strong end to end encryption is achieved which means that those devices manufacturer cant process a mean to unlock the users message (Kamp 2016). Cryptography experts resound agreed upon the fact of asking companies like Apple to a build a backdoor into an encrypted program. The benefits of encryption that is put forward for the society and the gain confidentiality access to the data need to be balanced with the opportunity presented to the criminal fraternity (Hoffman 2016). Criminals that are part of such crime are targeted by the National Criminal Intelligence Service are on a par with large organizations and use the tools in order to carry their business. Criminals are in a move to exploit and take advantage of the technology and bid out maneuver enforcement of the law. It is fact that the use of encryption is not widespread at the present time, it has created serious in different areas in order to organize crime in field of pedophilia, trafficking and terrorism. As the criminals are becoming more IT liberate the use of encryption throughout the society is increasing and crime related to it are increasing in a wide span (Boneh and Franklin 2016). Time is always a pertinent in the fight against crime. Criminals always do not wait for the law enforcement in order to finish their preparation before committing an offence or a crime epically not a serious end of the spectrum of the crime. The vital aspect is timely access to the information. The time delay when is used in order to creak an encrypted message means that the material gained is of very little use to intelligence officers or an operation team (Gross 2017). There is an old saying that if the retrieval of the black box after a crash of flight is the only evidence then why not makes the whole flight of the same material. If houses were build of an unbreakable material it would be very difficult for the police to catch the criminals knowing that the person is inside of the house. Encryption can be related to the same sort of problem (Jacobsen 2017). The data which was ones a big evidence in part of the crime in recent times the data cannot be read or is unreachable. The major issue is not to grant access to the decrypted key, but whether access to the decrypted material is available when it is lawfully required. To conclude this essay it could be stated that encryption has brought about many new advantages which can be used in order achieve confidentiality with data in the computer system or data in a mobile phone. Access to anybodies personal information and the messages cannot be accessed. These technological advantages are exploited by the criminals in order to perform their activity (Spafford 2016). The data with respect to the crime was regarded as an important evidence in order to crack the case but with the encryption technology the data can be easily accessed and the processing of the investigation is hampered. The value of the current accedes to the material that could be encrypted- emails and telecommunication- should not be underestimated in the case of fighting against serious and organized crime. The effect of the material which is made irretrievable through the use of encryption could be potentially divesting (Tian et al.2016). References Al-Shmrani, M.A. and Khan, A.R., 2017. SIMPLE IMAGE ENCRYPTION FOR MOBILE PHONES. Journal of Theoretical and Applied Information Technology, 95(5), p.1134. Badrinarayanan, S., Goyal, V., Jain, A. and Sahai, A., 2017. A note on VRFs from Verifiable Functional Encryption. IACR Cryptology ePrint Archive, 2017, p.51. Boneh, D. and Franklin, M., The Board Of Trustees Of The Leland Stanford Junior University and The Regents Of The University Of California, 2016. Systems and methods for identity-based encryption and related cryptographic techniques. U.S. Patent 9,356,779. Garg, S., Gentry, C., Halevi, S., Raykova, M., Sahai, A. and Waters, B., 2016. Candidate indistinguishability obfuscation and functional encryption for all circuits. SIAM Journal on Computing, 45(3), pp.882-929. Gross, S., 2017. A Mystery Wrapped in an Encryption: Surveillance and Privacy in the Encrypted Era. Nw. J. Tech. Intell. Prop., 15, pp.74-74. Hoffman, N., 2016. Review of Intercept: The Secret History of Computers and Spies by Gordon Corera. Jacobsen, K.M., 2017. Game of Phones, Data Isn't Coming: Modern Mobile Operating System Encryption and Its Chilling Effect on Law Enforcement. Geo. Wash. L. Rev., 85, p.566. Kamp, P.H., 2016. More encryption means less privacy. Queue, 14(1), p.30. Spafford, E.H., 2016. The strength of encryption. Communications of the ACM, 59(3), pp.5-5. Tian, X., Fan, C., Liu, J. and Ding, Q., 2017, August. Design and Implementation of Network Video Encryption System Based on STM32 and AES Algorithm. In International Conference on Intelligent Information Hiding and Multimedia Signal Processing (pp. 51-58). Springer, Cham.